New Zealand born photographer Alan McFetridge early works came to the recognition of the Royal Photographic Society, The National Portrait Gallery’s John Kobal Foundation Portrait Prize and the UK’s Association of Photographers. Receiving Silver medals from both the AoP and RPS.
The photography caught the atmosphere and personality of the elegant 1930’s Du Cane Court building and it is residents in Europe’s largest privately owned purpose built estate block in Balham, London. The results formed a document of photographs that explored social and living conditions in and around the building from 1999 to 2000. Showing the unique setting of each tenant’s space with many of the interiors having similar or identical internal structure. Because of the small spaces Alan chose a panoramic camera that was found at a flea market in Thessaloniki, Greece. A Russian brand and tended to scratch the negatives, though the beautifully captured the small interior spaces. The remainer of the project was shot with a 4x5 camera in black and white.
With the birth of his daugther in 2001, Alan relocated from London to New Zealand and spent 8 years photographing his new environment, studying urban and landscapes from New Zealand, USA, Sydney, Singapore & China including a series of three superbly composed images of airport tarmacs at Los Angeles Airport that again received recognition from London’s Association of Photographers.
In 2005 Alan McFetridge and Gretchen Geraets began collaborating. Initially with g&A studios, an artist run initiative gallery in Syndey, Australia. Their creative work focuses on art and commerce based projects.
Alan receives commissions from advertising agencies in Europe, USA, Asia, and Australia and specialises in location photography. Showing an ability to translate concepts and brings a natural talent & developed eye to create engaging, refined, large scale, epic and atmospheric imagery. Recognition of these commissions, understanding of the visual language and approach to assignment photography has been awarded by Cannes Lion, Communication Arts, Photo District News, Association of Photographers, Award & Axis and publications Lurzers Archive, Creative Review, Independent on Sunday, Time Out New York, PDN, Australian Creative, Campaign Brief and Urbis.
